Wayfinder by Pahlisch Homes is a revolutionary, digital solution to make the homebuying journey easier, and way more fun. Developed and created by Pahlisch Homes, it was my duty to showcase and launch the software to the public.
Included in the Wayfinder launch plan was a keynote announcement, commercial, landing page, various campaigns across paid and organic channels, signage, and even a launch party event!
With Wayfinder's creative, my vision was to look to the big tech giants for inspiration. Trailblazers like Apple, Airbnb, and even Adobe, all announce new tech and innovations with high end keynote events that I really enjoyed watching and look forward to every year. I also wanted to embody motion graphics and a clean, crisp, modern approach to telling our story, so our visuals matched the sophistication of the software.
Creative Direction: Torri Knight
Video Production: Reverb Films
Copywriting: Lucian Green, Sproutbox
Web: Savy Agency
Software Development: Emerge
Event Planning: Shelby Stevens