I had the pleasure of partnering with a small Silicon Valley startup in 2017 called Incredible Health. With a mission to fix a nationwide nursing shortage, Incredible Health sought to help nurses get through the hiring process faster by flipping the script and creating a hiring platform where hospitals applied to professional candidates.
Incredible Health needed an updated brand and look that matched its values. They wanted an empowering message with a modern medical touch. They were looking for a brand that nurses could relate to, with resonating messaging and high-contrast imagery to catch the eye.
In 2022, Incredible Health reached unicorn status with its Series B funding accomplishment. Their brand has since been featured in Forbes, Business Insider, Wall Street Journal, and more.
It's been an honor to watch Incredible Health transform into who they are today with my work front and center through it all.