FrontRunner Healthcare sought branding and digital marketing services in 2016 to help build their new business, which was to sell their software to hospital administrative departments. Their software was innovative, powerful, and solved a lot of issues hospitals face today in their revenue cycle, making them a leader in the space. With that, FrontRunner Healthcare was born.
A go-fast approach inspired their branding. They wanted something that represented their fast, efficient system, and with that, the "running man" icon formed for their branding was something they absolutely fell in love with. That, with the blue-toned palette, makes for a striking and eye-catching look with high-quality visuals.
