The Create Community series focuses on how Pahlisch defines the word "community." In the home-building industry, a community is a word used to describe a place where a company builds a large cluster of new homes. But to Pahlisch, a community is so much more.
Yes, to us, it's also another word for a neighborhood built of Pahlisch homes, but it's also the cities and regions we live, work, and play. It's the people, relationships, and partnerships created. It's the neighborhoods built and brought together and the sense of togetherness created among neighbors that become family.
This series explores the stories of how people create community and how Pahlisch helps them do so.
These videos were implemented across all social channels and OOT ad platforms and used in online branding campaigns for Pahlisch Homes.
Creative Direction: Torri Knight, Pahlisch
Scriptwriting: Alicia Brazington, PBS Communications
Videography: Reverb Films