In late 2019, we decided as a corporation that we were ready for a rebranding to help represent our company for the next 40 years of business. In the first 40 years, we not only established an intentional homebuilding company, but we brought on commercial, real estate, custom, and community management companies under our corporate umbrella.
Below is the journey we set out on to rebrand Pahlisch Inc.
This video campaign accompanied our new corporate rebrand announcement. With our new slogan, "Bringing Community Home," we wanted to position ourselves as a partner to every homeowner looking for a place to call home and a community to belong to.
This video was the winner of the 2022 Marketproof Award for Best Brand-Focused Video.
Videography: Reverb Films
Scriptwriting: Alicia Brazington
Creative Direction: Torri Knight